For Maria, a 68-year-old caregiver in Chicago, the alarm clock rings at 5:30 a.m.—not to start her day, but to begin the first of what will be a dozen incontinence-related tasks before noon. Her mother, Elena, 89, has advanced Parkinson's and has been bedridden for two years. "By 6 a.m., I'm changing sheets for the second time this week because of a nighttime accident," Maria says, her voice tight with exhaustion. "I scrub her skin gently, but I can already see redness starting. She winces and says, 'I'm sorry, mija,' like it's her fault. But how do I tell her I'm the one who's failing? I can't keep up, and I'm terrified she'll get an infection."
Maria's story isn't unique. Across the globe, millions of families and professional caregivers grapple with the invisible yet urgent challenge of maintaining hygiene for elderly loved ones with incontinence. It's a crisis that hides behind closed doors, overshadowed by more "visible" health issues like dementia or mobility loss. But make no mistake: poor incontinence hygiene isn't just a matter of discomfort. It's a threat to physical health, emotional well-being, and the very dignity of our aging population. And as the global elderly population grows—by 2050, one in six people will be over 65—this crisis is only intensifying.
