Innovation timeline of B-CURE LASER development

It all began in a tiny Tel Aviv lab, where Dr. Eyal Miller, a physiotherapist with 15 years of experience, grew frustrated watching patients struggle. "I had a 65-year-old patient, Sarah, who'd been in a car accident," he often recalls. "Her knee pain was so bad she couldn't even walk her dog. We tried everything—meds, injections, physical therapy—but nothing stuck. She'd leave my clinic in tears, and I'd go home feeling like I'd failed her."

That's when Dr. Miller stumbled upon research on low-intensity laser therapy (LLLT)—a gentle, non-invasive way to stimulate cell repair. "The studies showed it could reduce inflammation and speed healing, but the machines on the market were huge, expensive, and only found in clinics," he says. "Sarah couldn't afford $100+ per session, and she lived an hour from the nearest clinic. I thought, Why can't we make something she could use at home? "

He teamed up with Dr. Avi Cohen, a biomedical engineer who'd spent a decade designing medical devices. "Avi laughed when I first told him," Dr. Miller grins. "He said, 'Eyal, clinic lasers use 500mW of power—shrinking that into a handheld device without burning people? Good luck.' But then he saw Sarah's MRI, and something changed. He said, 'Let's try. For her.'"

For two years, they worked nights and weekends, testing 47 prototypes. "We blew up three power supplies, melted a laser diode, and once, Avi's lab smelled like burnt plastic for a week," Dr. Miller chuckles. "But when we finally got the power right—100mW, targeted at 650nm wavelength—we knew we had something. Our first test? My own elbow, which I'd strained lifting weights. After 3 days of 5-minute sessions, the pain was gone. I called Sarah immediately."

By 2011, the prototype was small enough to fit in a handbag, but there was a new problem: trust . "People are skeptical of 'miracle devices,'" says Maya Levy, the team's first marketing hire. "We needed to prove it wasn't just a fancy flashlight." So they ran a small trial with 20 patients—athletes, office workers, seniors—all struggling with chronic pain.

One of those patients was 32-year-old soccer player Lior, who'd torn his ACL. "Doctors told me I'd need surgery, but I was scared of the recovery time," he says. "I used the prototype twice a day, 5 minutes on my knee. After 2 weeks, I could jog. After a month? I scored a goal in my Sunday league. The look on my wife's face… that's when I knew this thing was real."

Encouraged, the team launched the first B-CURE LASER in 2013. Priced at $299—half the cost of clinic treatments for a month—it was an instant hit in Israel. "We sold 500 units in the first 3 months," Maya recalls. "People were sharing photos of their grandparents gardening again, their kids returning to sports. One woman even sent us a cake shaped like the laser—frosting and all!"

But success brought new challenges. "We had to scale production, but we refused to cut corners," says Avi. "We sourced laser diodes from Germany, batteries from Japan—anything to make sure it was safe. My brother-in-law said we were 'too picky,' but when a customer wrote, 'My dad hasn't taken painkillers in 6 weeks,' we knew it was worth it."

By 2014, B-CURE was gaining traction, but the team had their sights set on the U.S. market. "To sell there, we needed FDA clearance," explains Dr. Miller. "That meant proving not just that it works, but that it's safe —no side effects, no risks. The process is brutal. We submitted 1,200 pages of data, including 3 clinical trials with 150 patients."

The wait was agonizing. "For 8 months, we checked our emails 50 times a day," Maya laughs. "One Friday, I got a call from the FDA. My hands shook so bad I dropped my phone. The reviewer said, 'Your data looks solid. We're granting clearance for temporary pain relief.' I screamed so loud, the neighbors knocked on my door!"

On March 12, 2015, B-CURE LASER became one of the first at-home LLLT devices to earn FDA clearance. "That stamp wasn't just for us—it was for Sarah, Lior, and everyone who'd ever felt hopeless about their pain," Dr. Miller says. "A physical therapist in Texas emailed us: 'I've got a veteran with nerve damage from Afghanistan. He's been on opioids for 3 years. Can we try your laser?' Six weeks later, he wrote back: 'He's off opioids. He hugged me yesterday. Thank you.'"

With FDA clearance, B-CURE launched in the U.S. in late 2015. "We partnered with physical therapists and sports clinics," Maya says. "A pro football trainer in Miami started using it on players with muscle strains. He told us, 'They're returning to practice 30% faster.' Suddenly, we weren't just selling a device—we were part of people's comeback stories."

As more people used B-CURE, the team started getting feedback: "Can it treat bigger areas?" "My hands shake—can it be lighter?" "I need something for my dog's arthritis!" (Yes, really—vets were reaching out too.)

In 2016, they launched the B-CURE LASER Pro , with a larger treatment head for muscles and joints. "We added a 200mW laser diode and a 10-minute timer," says Avi. "A construction worker in Chicago wrote, 'I use it on my lower back after work. Now I can play catch with my son without wincing.' That's the best review we've ever gotten."

2018 brought the B-CURE LASER Plus , designed for sensitive areas like the neck and face. "We made it 30% lighter and added a soft-grip handle," Maya explains. "A yoga instructor in California told us, 'I had TMJ pain so bad I couldn't chew. Now I use Plus for 5 minutes before class—no more migraines.'"

Curious about how these models stack up? Here's a quick breakdown:

"We never stop asking users what they need," says Dr. Miller. "Last year, a 78-year-old named Ruth called and said, 'The buttons are too small for my arthritic fingers.' We redesigned the interface the next month. Ruth sent us a photo of her using it—thumbs up and all!"